You can currently pick up the 55in Philips 805 4K OLED TV for substantially less on Curry PC World, as part of the retailer's early Black Friday offerings.

The deal cuts £300 from the screen’s price tag, bringing it down to £1,199. That’s a great price for an outstanding TV, which we recently awarded five stars in our review . For our money, the deal arguably makes the Philips 805 the best-value OLED setup of the year.

Buy now from Currys PC World

“This year has seen more than its fair share of fantastic OLED TV releases, so you might be wondering whether the latest Philips OLED can even hope to make an impact,” wrote our reviewer, Tom Bruce. “Well, against all expectations, Philips’ affordable 805 might just have made the biggest splash of all.”

The TV boasts class-leading image quality and panel brightness for OLEDs in this price range. One of its big selling points is ‘Ambilight’, an integrated bias lighting system that, besides adding to the overall immersion, can reduce eye fatigue for long sessions in front of the screen – especially so in darkened rooms.

“In layman’s terms, strips of LED lights match the onscreen video and illuminate the wall behind the TV in a kaleidoscope of colour – or not, if you prefer,” writes Bruce. “There’s plenty of customisation on offer, so owners can set the Ambilight to change colours to match the TV’s video or audio output, or just gently light the rear wall with a static warm white. For everyday viewing, the latter is definitely our preference.”

Buy now from Currys PC World

For more details, be sure to check out our full review . We’ll also be covering all the best deals around the Black Friday period. Head over to our dedicated Amazon roundup for the latest from the retailer, or our general roundup for even more bargains on everything from TVs to homeware.