Bergdorf Goodman, the tony Manhattan retailer renowned for its stunning window displays, has once again outdone itself. Awash in more than seven million Swarovski crystals, Bergdorf’s 2015 holiday windows along Fifth Avenue celebrate Swarovski’s 120th anniversary and the release of a lavish monograph from Rizzoli documenting the company’s history and its far-flung collaborations in fashion, jewelry, performance, and design.

The theme for the window spectacle, appropriately, is “Brilliant Holiday.” One vitrine, titled “The Crown Jewels,” boasts crystal-bedecked suits of armor and life-size lions within a massive red-velvet–lined jewel box. In “The Treasure Chest,” a monumental sculpture of Neptune enrobed in Swarovski pearls presides over a pelagic fantasy so alluring that no mermaid—even Disney’s Ariel—would ever consider abandoning the deep.

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Three fashion designers—Johnson Hartig of Libertine, Naeem Khan, and CD Greene—have contributed Swarovski-embellished looks for the windows, and the store’s salons are tricked out with dazzling chandeliers by design maestros Michael Anastassiades, Tord Boontje, D.B. Kim, and Yves Béhar.

The windows were christened on November 16 by Nadja Swarovski, Linda Fargo (Bergdorf’s legendary tastemaker, fashion savant, and zeitgeist surfer), and David Hoey, BG’s senior director of visual presentation, who designed the breathtaking windows. Brilliant, indeed.